What information would be effective on a poster?
With today's computers and technology it really isn't difficult to create some good publicity material. Take the time to produce an eye-catching informative poster - one with just the words 'organ club', date of a concert and a photo of the player tells a newcomer nothing about what to really expect for their admission price. Do some research into how other musical events are being publicised and look at the wording on their posters for a more modern approach. Try to find somebody (committee or club member, or even a knowledgeable family member) who is interested in designing and could produce some publicity material for you.
Think about it carefully and take the opportunity to inform the public of the wide range of music styles and sounds that will be heard - not forgetting the excellent quality of musicianship on show. Read the artiste's biography on organfax to give you inspiration of wording you could use.
Try to include the instrument the artiste will be playing, with words like 'latest technology', 'top of the range', 'amazing sounds', 'ever popular'. If somebody has the same or similar model they play at home it could induce them to come along.
Include your website address, facebook page or OrganFax page address.
Make sure the address and postcode of the venue is included, plus a contact telephone number or email address. Don't forget the time the doors open, start of the concert and short details of refreshments.
'Visitors always receive a warm welcome' sounds like they would find a friendly atmosphere when they arrive.
If possible make some small clear 'pockets' you can pin up with your poster, in which you can place some smaller leaflets for people to be able to take away with them. Also perhaps a couple of complimentary tickets or a contact phone number they could ring to request one or two.
Consider producing posters with the next three dates on so if people see a poster but can't attend one they may be able to make the next one.
Places to put posters
Local Music Shop Windows
Community Centre Notice Boards
Try local music venues and theatres, some will be happy to help
Doctors' and Dentists' Waiting Areas
Hospitals
Libraries - especially in the sheet music section. If they don't display posters most libraries will have a folder with what's on
Supermarkets (I was told at one supermarket that they can't display any posters which have an admission price - which seems a bit silly as people always want to know how much things cost!! Probably best to take a poster with no price displayed)
Garden Centres
Corner Shops
Residential Groups
Staff Notice Boards
Local Fish and Chip Shops and Cafes
Charity shops - especially if there is a sheet music section
Tourist Information Centres will display posters and have a 'what's on' folder
Your existing audience are your best resource - always have a ready supply of various size posters and ask your audience to distribute them wherever they can.
If you're not sure where to advertise why not produce a questionnaire of some kind for your audience (maybe with a prize draw as an incentive to complete and return them - perhaps free ticket/s?). Ask what newspapers, local magazines etc they receive or pickup so you can target your publicity efforts? What other clubs, entertainment they attend? It also gives you the opportunity to gauge satisfaction and get any suggestions.
(more ideas please?)
Top tip - always carry posters with you then if you see a shop etc with posters in the window you can take one in. Also have your poster in A4, A5 (half A4) and A6 (quarter A4) so you can get a poster up no matter how limited the display space.
A6 is also a good size for leaflets and flyers, if there is opportunity it is a good idea to pin a few leaflets up with your poster for people to take the information away if they wish.
LEAFLETS/ BROCHURES which could be distributed to other types of groups, clubs etc. - ideas on these please?
(do any clubs have any poster or leaflet templates they would share, which we could include on our 'downloads' page, please?)
Provide an A5 size advertising leaflet (as most advertising racks are for A5 paper not A4) .
This should be designed by a professional designer (or maybe run a competition for designs - even amongst schools/art colleges).
It must look great and should basically say: "Have you thought about joining an electronic keyboard society?" - and then provide a mechanism for contacting your local club.
Has anybody investigated the cost of using the post office or leaflet distributors to put flyers in every door locally, perhaps with the post?
(We've received one opinion that flyers through doors is a waste of time)
With today's computers and technology it really isn't difficult to create some good publicity material. Take the time to produce an eye-catching informative poster - one with just the words 'organ club', date of a concert and a photo of the player tells a newcomer nothing about what to really expect for their admission price. Do some research into how other musical events are being publicised and look at the wording on their posters for a more modern approach. Try to find somebody (committee or club member, or even a knowledgeable family member) who is interested in designing and could produce some publicity material for you.
Think about it carefully and take the opportunity to inform the public of the wide range of music styles and sounds that will be heard - not forgetting the excellent quality of musicianship on show. Read the artiste's biography on organfax to give you inspiration of wording you could use.
Try to include the instrument the artiste will be playing, with words like 'latest technology', 'top of the range', 'amazing sounds', 'ever popular'. If somebody has the same or similar model they play at home it could induce them to come along.
Include your website address, facebook page or OrganFax page address.
Make sure the address and postcode of the venue is included, plus a contact telephone number or email address. Don't forget the time the doors open, start of the concert and short details of refreshments.
'Visitors always receive a warm welcome' sounds like they would find a friendly atmosphere when they arrive.
If possible make some small clear 'pockets' you can pin up with your poster, in which you can place some smaller leaflets for people to be able to take away with them. Also perhaps a couple of complimentary tickets or a contact phone number they could ring to request one or two.
Consider producing posters with the next three dates on so if people see a poster but can't attend one they may be able to make the next one.
Places to put posters
Local Music Shop Windows
Community Centre Notice Boards
Try local music venues and theatres, some will be happy to help
Doctors' and Dentists' Waiting Areas
Hospitals
Libraries - especially in the sheet music section. If they don't display posters most libraries will have a folder with what's on
Supermarkets (I was told at one supermarket that they can't display any posters which have an admission price - which seems a bit silly as people always want to know how much things cost!! Probably best to take a poster with no price displayed)
Garden Centres
Corner Shops
Residential Groups
Staff Notice Boards
Local Fish and Chip Shops and Cafes
Charity shops - especially if there is a sheet music section
Tourist Information Centres will display posters and have a 'what's on' folder
Your existing audience are your best resource - always have a ready supply of various size posters and ask your audience to distribute them wherever they can.
If you're not sure where to advertise why not produce a questionnaire of some kind for your audience (maybe with a prize draw as an incentive to complete and return them - perhaps free ticket/s?). Ask what newspapers, local magazines etc they receive or pickup so you can target your publicity efforts? What other clubs, entertainment they attend? It also gives you the opportunity to gauge satisfaction and get any suggestions.
(more ideas please?)
Top tip - always carry posters with you then if you see a shop etc with posters in the window you can take one in. Also have your poster in A4, A5 (half A4) and A6 (quarter A4) so you can get a poster up no matter how limited the display space.
A6 is also a good size for leaflets and flyers, if there is opportunity it is a good idea to pin a few leaflets up with your poster for people to take the information away if they wish.
LEAFLETS/ BROCHURES which could be distributed to other types of groups, clubs etc. - ideas on these please?
(do any clubs have any poster or leaflet templates they would share, which we could include on our 'downloads' page, please?)
Provide an A5 size advertising leaflet (as most advertising racks are for A5 paper not A4) .
This should be designed by a professional designer (or maybe run a competition for designs - even amongst schools/art colleges).
It must look great and should basically say: "Have you thought about joining an electronic keyboard society?" - and then provide a mechanism for contacting your local club.
Has anybody investigated the cost of using the post office or leaflet distributors to put flyers in every door locally, perhaps with the post?
(We've received one opinion that flyers through doors is a waste of time)
